Across Australia, business tourism events contribute AU$17.36 billion to the economy, and create 214,000 jobs, every year.
Business events tourists pack a lot of punch when it comes to their impact on the local economy. On average, they spend 5 times the amount of a leisure tourist per night in a destination.
An average incentive business event with 500 delegates staying three nights will result in approximately $825,000 direct for the local economy - not to mention the flow on effect!
In addition to their substantial financial contribution to the local economy business tourists bring with them a wealth of knowledge and new ideas to be shared. Business events are often the catalyst for new projects and developments in a destination, or partnerships with other organisations nationally and internationally.
The benefits to those bidding for an event (local hosts) can also be substantial. By assisting to coordinate and run a business event, the local host’s profile is raised with their peers. The local host also gains valuable professional experience in event management.
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