AIME - Tasmania Draws a Crowd
28-Feb-2011 | Tasmania secured the interest of over 30 key buyers at the largest business events tradeshow in the southern hemisphere this month.
At the two-day Asia Pacific Incentives and Meetings Expo (AIME) in Melbourne, the Business Events Tasmania team conducted 60 appointments with national and international buyers with approximately half providing strong leads for bidding opportunities.Business Events Tasmania CEO Stuart Nettlefold said this was the state’s best result at the AIME tradeshow in years.
“The AIME tradeshow represents an investment of over $100,000 for Tasmania and around eight months of solid planning, so it is vital that we secure significant leads from the event.
“The 30 leads secured by the business development team could result in a direct economic benefit to Tasmania and our members’ of over $10 million.
Joining Business Events Tasmania on the display were Hotel Grand Chancellor Hobart and Hotel Grand Chancellor Launceston who also conducted two days of appointments with buyers interested in the state as a host destination.
MONA and Meadowbank showcased Moorilla Estate, Frogmore Creek and Meadowbank wines. Cascade was represented with Sparkling Apple Isle, ‘Love From Tassie’ water was also on offer. Cary Lewincamp played live music on the display each afternoon drawing a strong crowd.
“Selling a business events destination is more than just selling conference and meeting venues. We need to inspire event planners with the tastes, sights and sounds of the destination” said Mr Nettlefold.
“The strong interest at the AIME tradeshow comes on the back of solid sales results year to date. The team has won 43 bids for business events, attracting 9,910 delegates with an economic worth of $16.5 million to the state.”
Business Events Tasmania will be commissioning a new tradeshow display for AIME in 2012, to be built by local stand designers Red Arrow.
“The Tasmania display stands out as one of the best displays at the event alongside significant international destination displays. After three years with the current display, it is time to build something new, exciting and enticing for buyers in 2012!”
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SIGN UP FOR AIME NOW
Business Events Tasmania members interested in exhibiting at the AIME tradeshow in 2012 should register their interest with Business Events Tasmania now - particularly if they are considering investing in a stream of pre-scheduled appointments (PSA) with hosted buyers. The display will be re-built this year to be utilised for the 2012-14 tradeshows and at this stage will only include space for four members to take PSA streams.The display build will commence in mid March, so register your interest now to avoid missing out! Contact Claire McLaren for more information.
Claire McLaren
Chief Executive Officer
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