Asia Pacific Incentives and Meetings Expo

18-Mar-2010 | The Tasmanian Convention Bureau has recently returned from promoting Tasmania as a business Events destination at the Asia Pacific Meetings and Incentives Expo (AIME) in Melbourne.

The AIME tradeshow is the largest business events tradeshow in the southern hemisphere attracting exhibitors and visitors from across the globe.

The tradeshow is designed to connect buyers with sellers (destinations, products and services) via a series of pre-scheduled appointments and networking functions over 3 days.

Appointments are generated through an intricate online process of client/exhibitor matching in advance of the event, resulting in a schedule of up to 30, 15 minute appointments each day with qualified buyers.

Qualified hosted buyers are made up of professional conference organisers, meeting managers, corporate in-house event managers, incentive organisers, destination management companies and the like.

TCB Business Development Managers conducted two full days of back to back appointments for the Corporate Meeting and Incentive industry and the Association market, totalling over 60 appointments a day!

The Tasmania custom built display is also designed to attract passing foot traffic with an entertainment area serving gourmet Tasmanian produce and wine.

Seven Tasmanian Convention Bureau members joined the TCB team on the display to promote the destination and their respective products.

Hotel Grand Chancellor Hobart, Hotel Grand Chancellor Launceston, Scene Change Tasmania, Waji Catering and The Old Woolstore Apartment Hotel all conducted two days of pre-scheduled appointments with clients from around the globe. Moorilla, Meadowbank Estate and Top Gun Tasmania shared the entertainment area of the display to talk shop with passing buyers.

A pre-tradeshow promotion was conducted with the full TCB client database promoting the TCB members invested in the display. Clients had to visit the Tasmania display and fill out a survey, which entered them into a draw to win a Tasmanian getaway for two.

A post-tradeshow familiarisation was also conducted in Tasmania with 5 clients attending from Australia, China, Singapore, Russia and India. Clients were flown into Launceston, explored the East Coast and finished their famil in Hobart.

To find out how you can get involved in AIME in 2011 contact Claire McLaren, cmclaren@tasmaniaconventions.com or call 03 6224 6852.