01-Nov-2011 | In one of his last appearances as Lord Mayor of Hobart Alderman Rob Valentine and Pamela Graham, Chair, Business Events Tasmania signed a Memorandum of Understanding (MOU) between Hobart City Council and Business Events Tasmania, following the AGM on 18 October.Alderman Rob Valentine addressed Business Events Tasmania members;
“Over a number of years the Council has contributed financial support to Business Events Tasmania for the marketing and promotion of Hobart as an attractive business events destination.”
“This support was contributed with the intention that the attraction of conferences and business events to Hobart has a significant economic benefit for the City, not just for business event suppliers, but directly and indirectly for the whole community.”
“Both the Council and Business Events Tasmania felt it would be beneficial to formalise the relationship in the form of an MOU in which we can both work together to develop and support business events in the City,” said Alderman Valentine.
“Hobart City Council and Business Events Tasmania have agreed on a list of collaborative initiatives which represent areas of common strategic interest and priority. Overall, the partnership we will focus on the following:
Joint marketing opportunities to promote Hobart as a destination; Consideration of how the Council’s Tasmanian Travel and Information Centre can contribute to conference and event bids; Exchange of information and attendance at strategic bids/conferences; and Quarterly meetings and an annual meeting between the two organisations.
Business Events Tasmania’s Chairperson, Pamela Graham, said the closer ties between each organisation will prove exceptionally beneficial.
“Business events generate direct economic benefits because when a conference is in town everyone benefits. Taxis are full, restaurants are full and retailers do a roaring trade so it’s not just the conference venue and conference suppliers that benefit,” Ms Graham said.
“Business events also bring associated social, educational and economic trade benefits and have been an important part of the City for a number of years. This partnership aims to build on this momentum in an increasingly competitive market. To achieve this we have specific benchmarks to increase the number of business events being hosted in Hobart over the next three years.
“The signing of this MOU marks the importance of this relationship in which we can both work together to develop and support conference and business events in the City,” said Alderman Valentine.