MCI - Event Planners Rebrand

28-Feb-2011 | Stylish black, passionate fuchsia and an increasingly recognisable silhouetted flower make their entrance in the Australian business events scene, as Event Planners Australia launched its rebranding as MCI during the 19th Asia-Pacific Incentives & Meetings Expo (AIME), held in Melbourne from 15-16 February 2011.

The rebranding comes eight months after Event Planners announced its merger with MCI, the leading globally integrated association, communications and event management agency with 44 offices across 22 countries.

“MCI has a strong global brand but was not as well known in Australia. We maintained dual branding in 2010 to leverage Event Planners 31 year pedigree and strong national Association focus, but now it’s time to introduce MCI and the benefits this new chapter offers for our Australian clients and suppliers,” said Ray Shaw, Managing Director.

“The flower stands for our sense of welcome, conviviality and service. It conveys attention to detail and friendliness,” said Catherine Reilly, Deputy Managing Director and charged with the responsibility for rolling out MCI’s brand.

Event Planners Australia (formerly Intermedia) was established by Ray Shaw in Brisbane in 1979 and became the only meetings and event management company with offices in five states: Brisbane; Melbourne; Sydney; Adelaide; and Hobart.

It managed over 1,000 major conferences, won more MEA National Awards for Excellence than any other nominee and has a history of retaining long term staff. Its five member Executive Management Team has over 100 years between them with the company; all of whom became directors and shareholders of MCI, contributing to the future growth and development of MCI within Australia and globally.

About MCI

www.mci-group.com

MCI is a globally integrated association, communication and event management agency. Since 1987, MCI has helped companies, governments and associations bring people together to create meaningful connections and win. It employs approximately 1,000 staff in 44 offices worldwide.

The company’s combined expertise helps clients by offering strategy, creativity and execution in the field of Association Management & Consulting (AM&C), Performance Improvement (incentives), Professional Congress Organization (PCO), and Meetings & Events. MCI’s support services include Ovation, a global Destination Management (DMC) in 15 countries and a range of specialist meeting and event services.

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