01-Jun-2012 | 140 tourism operators across Tasmania are set to directly benefit from a series of cutting-edge digital projects to highlight the potential that the National Broadband Network and digital economy will bring through the Tourism Business in a Digital Age Program, being administered by the Tourism Industry Council Tasmania (TICT).For two members of Business Events Tasmania there is specific engagement in the project.
- Tall Timbers Smithton: new business events and conference market opportunities, as well as enhanced industry networking capabilities for the tourism operators in the Circular Head region, through high-speed video conferencing
- Bridestowe Lavender Farm will trial a specially designed ‘web in the box' website a low-cost, ease-of-use option for tourism operators wanting to upgrade their internet presence.
Other projects include:
- Capturing the experience of the cutting edge MONA "O" visitor guide for smaller tourism operators, with a smart phone visitor guide application to be initially trialled by leading Tasmanian youth tour operator, Jump Tours.
- Demonstrating the power of social media through a major social media marketing campaign to encourage visitation to the Freycinet & Coles Bay area over the spring shoulder season.
- Developing a structured interactive social media marketing strategy for a small tourism operator, Freycinet Adventures & Hobart Paddle.
- Taking the traditional visitor guide application into the 21st century through a specially designed and tailored smartphone touring guide application for tourism operators on the West Coast from Derwent Bridge to Tullah.
- Contributing to the development of a comprehensive on-line marketing campaign including website, social media and smartphone application for the new ‘Cradle to Coast Tasting Trail' on the North-West Coast.
- Developing a members-only networking and resource sharing website for the Latrobe – Port Sorell Tourism Association, to be used as a model for other local tourism association and organisations across the State.
Business Events Tasmania believes that there will be significant opportunities through the National Broadband Network and in particular high-speed video conferencing will be an advantage for our regional members. We look forward to following the progress of these projects, in particular those involving Tall Timbers and Bridestowe Lavender Farm.