Saffire Freycinet Featured in Tourism Australia Campaign

03-Jul-2012 | Tasmanian luxury lodge Saffire Freycinet is being featured as part of the latest phase of Tourism Australia’s 'There’s nothing like Australia' global marketing campaign.

During the campaign, features TV and print advertising as well as digital and social media, Saffire is being showcased to business travellers and incentive organisers around the world as one of the country’s highest quality properties. At the heart of the latest phase of the campaign is a new short film featuring examples of the country’s unique and most distinctive experiences, including Saffire.

Saffire’s stunning location and unique experiences have proved popular with many conference and incentive organisers, with companies such as Lexus and L'Oreal booking out the entire property for exclusive use for their events.

Saffire General Manager Matt Casey said the selection of Saffire to feature in the new Tourism Australia campaign would reach not only the tourism market, but business travellers and companies looking for unique locations for meetings and incentives as well.

"Our boutique size (20 suites) and our focus on providing unforgettable experiences tailored to our clients we believe stands us apart from other properties around Australia in catering for companies wanting a unique and private location for their meetings and events.

"On top of our recent Australian Tourism Award win for Best Luxury Accommodation, which recognised both our facilities and our service, we believe this is a great recognition of our commitment to our clients as individuals and ensuring their Saffire experience is unforgettable."

In addition to new broadcast and print advertising, the new 'There’s nothing like Australia' campaign has a strong digital and social media focus, including leveraging the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com to take customers further into the stories introduced in the advertising and provide more information on the locations in which they are set.

The campaign is being rolled out in China, the UK, US and Australia initially, and will be active in 18 of Tourism Australia’s key markets by the end of 2012.





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