Tasmania Delivers on Delegate Satisfaction
07-Feb-2012 | Ninety percent of visiting conference delegates are impressed by the friendliness of the Tasmanian people and are staying longer in the state. Business event visitors are also spending more than ever before.Business Events Tasmania’s Delegate Survey results also reveal that 86% of delegates are totally satisfied with the standards of Tasmanian service and following closely in satisfaction levels are food and wine, business event organisation, restaurants and business event facilities.
Nearly all delegates (95%) surveyed would recommend the state to others and most plan to return for a holiday within the next three years.
Delegates attending conferences between March and August 2011 undertook the online questionnaire in the week after the conclusion of the business event. The key objective of the research was to gather information on how long the delegates spent in Tasmania, their travel behaviour, spending patterns and their level of satisfaction with their business event to Tasmania.
The results also indicated that:
- The average length of stay in Tasmania is 5.56 days compared to 4.6 days in 2007.
- The average daily expenditure of delegates (excluding Tasmanians) in Tasmania is $535.30 compared to $439.50 in 2007. Daily expenditure includes pre and post touring, accommodation, meals, transportation, business social functions, shopping etc.
- The total average expenditure of a delegate in Tasmania is $2,976.29.
Stuart Nettlefold, the CEO of Business Events Tasmania, says “It is great to see such a high level of delegate satisfaction with Tasmania as a business event destination.
The business events industry is becomingly increasing competitive worldwide and destinations are offering significant incentives to get these events to sign on the dotted line. However, how many of those destinations have such high levels of delegate satisfaction?
Tasmania, with our friendly locals, food and wine experiences, business event organisation, restaurants and business event facilities as well as our incredible natural environment and unique heritage is an outstanding destination for business events.”
Tasmania. Exceed Expectations.