29-Sep-2010 | Business Events Tasmania exhibited this month at the Pacific Area Incentives and Conferences Expo (PAICE) and were extremely pleased with the interest in Tasmania from Kiwi event organsiers.The evening prior to the tradeshow, Business Events Australia hosted a small cocktail party which gave Tasmania the chance to get the lowdown from other Bureaux reps about their past experiences of PAICE. All were very positive. The trade show was held on Wednesday 15 September and saw over 200 event organisers come through the door from all over New Zealand - many of whom took the time to visit the Business Events Tasmania stand.
Business Events Tasmania had 11 appointments, which we were extremely happy with as many exhibitors had only 2 or 3. People we spoke to specialised in small incentives to larger association groups. Most of the people we spoke to had never visited our island but had heard fantastic things. Each person who had an appointment with us took away a Meeting and Incentive Planners Guide (MIPG), which showcases our member’s products and stunning visuals of venues and activities available. The MIPG also paints a picture of the diversity of the islands terrain and five tourism regions.
The Tasmania display at the tradeshow was surrounded by an archipelago of South Pacific and far north Queensland tropical destinations, which although beautiful in their own right, assisted Tasmania to stand out as a unique destination ripe for exploration.
Since returning from New Zealand, all of the leads generated have been contacted and these opportunities are now becoming bids. There is scope in New Zealand for new business for Tasmania and the sales team predicts that although these pieces of business may not be locked in for a year or two (and beyond!) - PAICE has generated many new opportunities for Tasmania.
Photo by www.christinesyme.com
Business Development Manager